Dear Risers,

I didn’t build Ryse & Shyne after I had it all figured out.
I built it in the middle of it—while I was still learning how to show up for myself.

There were days I felt strong. And days I didn’t want to get out of bed.

But I kept asking:
What would it look like to live with softness, not shame?
To stop punishing myself into progress—and start choosing presence instead?

That’s what Ryse & Shyne is.
A space for women who are still in the messy middle.
Still evolving, still rising, still showing up.
Not perfectly. But fully.

Here, we believe that confidence isn’t loud—it’s found in the quiet courage to keep going.
That self-love isn’t indulgent—it’s essential.
And that wellness isn’t something you earn—it’s something you deserve, every single day.

This isn’t just a brand.
It’s a reminder: You’re allowed to be both soft and powerful. Incomplete and enough.
Your story, exactly as it is, holds power.

Together, we rise.
Together, we glow.

With heart,

Felicia Kawilarang
Founder, Ryse & Shyne